Hit me hard AND SOFT: The tour live in 3d
Hit me hard AND SOFT: The tour live in 3d
For HIT ME HARD AND SOFT: THE TOUR LIVE IN 3D, I worked on the theatrical campaign for Billie Eilish’s concert film, directed by James Cameron. With a younger audience at the heart of the campaign, we wanted the creative to feel fresh, bold and really in keeping with Billie’s world. I also worked closely with her label and wider team throughout the process, helping to get the creative approved and making sure everything felt right for both the film and her fanbase.
For HIT ME HARD AND SOFT: THE TOUR LIVE IN 3D, I worked on the theatrical campaign for Billie Eilish’s concert film, directed by James Cameron. With a younger audience at the heart of the campaign, we wanted the creative to feel fresh, bold and really in keeping with Billie’s world. I also worked closely with her label and wider team throughout the process, helping to get the creative approved and making sure everything felt right for both the film and her fanbase.
STUDIO
STUDIO
Paramount Pictures
Paramount Pictures
YEAR
YEAR
2026
2026
ROLE
ROLE
Lead
Lead
out of home
out of home
Led the creative across a range of OOH and DOOH placements, including London flyposting, digital screens in student areas and i-Visions. Billie shared the campaign to her Instagram audience of over 120 million followers, while branded digital e-vans toured London on premiere day.
Led the creative across a range of OOH and DOOH placements, including London flyposting, digital screens in student areas and i-Visions. Billie shared the campaign to her Instagram audience of over 120 million followers, while branded digital e-vans toured London on premiere day.
London premiere
London premiere
Led the creative for digital screens and print assets across the London premiere, working closely with external creative agencies and Billie’s record label to ensure every execution aligned with her visual aesthetic. These were included within social and publicity lead assets, reaching over 140 Million people.
Led the creative for digital screens and print assets across the London premiere, working closely with external creative agencies and Billie’s record label to ensure every execution aligned with her visual aesthetic. These were included within social and publicity lead assets, reaching over 140 Million people.
Radio promotion
Radio promotion
Worked with Bauer on a KISS Radio promotion spanning on-air and social, writing presenter scripts and supplying audio bites for broadcast. The campaign also included personalised video content from presenter Jordan Lee and delivered 5.4 million impressions.
Worked with Bauer on a KISS Radio promotion spanning on-air and social, writing presenter scripts and supplying audio bites for broadcast. The campaign also included personalised video content from presenter Jordan Lee and delivered 5.4 million impressions.
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