Mission:
Impossible 8
Mission:
Impossible 8
For the eighth instalment of the Mission: Impossible franchise, I worked as part of the UK theatrical marketing team to bring Ethan Hunt’s latest – and potentially final – mission to audiences across the country. From high-impact media to immersive activations, we looked for bold and unexpected ways to make the campaign feel as epic as the film itself.
For the eighth instalment of the Mission: Impossible franchise, I worked as part of the UK theatrical marketing team to bring Ethan Hunt’s latest – and potentially final – mission to audiences across the country. From high-impact media to immersive activations, we looked for bold and unexpected ways to make the campaign feel as epic as the film itself.
STUDIO
STUDIO
Paramount Pictures
Paramount Pictures
YEAR
YEAR
2024
2024
ROLE
ROLE
Lead
Lead
out of home
out of home
Delivered high-impact placements across the UK, spanning the London Underground, Westfield London, Manchester’s Trafford Centre and large-format digital sites. Additional activity targeted key sporting moments through screens at Boxpark, alongside bus T-sides.
imax wrap
imax wrap
Delivered a premium exterior wrap at the BFI IMAX, home to the UK’s largest cinema screen, creating a high-impact presence at one of London’s most iconic cinema sites.
Delivered a premium exterior wrap at the BFI IMAX, home to the UK’s largest cinema screen, creating a high-impact presence at one of London’s most iconic cinema sites.
Delivered a premium exterior wrap at the BFI IMAX, home to the UK’s largest cinema screen, creating a high-impact presence at one of London’s most iconic cinema sites.
Review assets
Review assets
TV spot
TV spot
Worked with the creative agency to adapt existing TV spots with standout review quotes and star ratings, using the campaign typeface throughout. Assets ran across linear TV and BVOD, including ITVX, Sky and Channel 4.
Worked with the creative agency to adapt existing TV spots with standout review quotes and star ratings, using the campaign typeface throughout. Assets ran across linear TV and BVOD, including ITVX, Sky and Channel 4.
Adapted campaign creative with key review quotes and star ratings for full-page national press placements during release week, including The Times, The Guardian and Metro.
Adapted campaign creative with key review quotes and star ratings for full-page national press placements during release week, including The Times, The Guardian and Metro.
ACTIVATION
ACTIVATION
Imax stunt
Imax stunt
Worked with the team to film Tom Cruise on the roof of the IMAX, delivering a piece to camera before pulling back to reveal the full IMAX wrap. The content was then used across social channels.
Worked with the team to film Tom Cruise on the roof of the IMAX, delivering a piece to camera before pulling back to reveal the full IMAX wrap. The content was then used across social channels.
landmark projection
landmark projection
Worked with Stellar to project scenes from the film across iconic London landmarks, lighting the fuse on the campaign with a high-impact launch moment.
Worked with Stellar to project scenes from the film across iconic London landmarks, lighting the fuse on the campaign with a high-impact launch moment.
AUDIO
AUDIO
SPOTIFY 3D audio AD
SPOTIFY 3D audio AD
Worked with Spotify to create an immersive 3D audio ad, placing listeners at the heart of Ethan Hunt’s latest mission. The ad ran across Spotify for three weeks during the main campaign window.
Worked with Spotify to create an immersive 3D audio ad, placing listeners at the heart of Ethan Hunt’s latest mission. The ad ran across Spotify for three weeks during the main campaign window.
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BLIP VERTS
BLIP VERTS
Disrupted commercial breaks across Bauer and Global radio stations with MI8-inspired blip verts. Activity ran across Capital FM, Hits Radio, KISS, Heart, Radio X, Talksport, Absolute and Smooth Radio.
Disrupted commercial breaks across Bauer and Global radio stations with MI8-inspired blip verts. Activity ran across Capital FM, Hits Radio, KISS, Heart, Radio X, Talksport, Absolute and Smooth Radio.
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