Scream 7
Scream 7
For Scream 7, I worked on the UK theatrical campaign for the latest chapter in one of horror’s most iconic franchises. Seven films in, the challenge was finding fresh ways to bring Ghostface back to audiences — keeping longtime fans excited while drawing in a new generation. A big part of the campaign was teasing the return of the killer, building intrigue and suspense without giving too much away.
For Scream 7, I worked on the UK theatrical campaign for the latest chapter in one of horror’s most iconic franchises. Seven films in, the challenge was finding fresh ways to bring Ghostface back to audiences — keeping longtime fans excited while drawing in a new generation. A big part of the campaign was teasing the return of the killer, building intrigue and suspense without giving too much away.
STUDIO
STUDIO
Paramount Pictures
Paramount Pictures
YEAR
YEAR
2026
2026
ROLE
ROLE
Lead
Lead
Love island tv spot
Love island tv spot
Led the creative and delivery of a bespoke Love Island TV spot, using custom alpha toolkits and a script recorded by Roger Jackson as Ghostface. The placement reached over 2.4 million viewers.
Led the creative and delivery of a bespoke Love Island TV spot, using custom alpha toolkits and a script recorded by Roger Jackson as Ghostface. The placement reached over 2.4 million viewers.
radio takeover
radio takeover
Worked with Bauer to bring a Ghostface takeover to KISS and Absolute Radio, writing presenter scripts and bespoke lines for Roger Jackson to record. The activation delivered over 23.1 million impacts.
Worked with Bauer to bring a Ghostface takeover to KISS and Absolute Radio, writing presenter scripts and bespoke lines for Roger Jackson to record. The activation delivered over 23.1 million impacts.
0:00/1:34
Worked with Bauer to bring a Ghostface takeover to KISS and Absolute Radio, writing presenter scripts and bespoke lines for Roger Jackson to record. The activation delivered over 23.1 million impacts.
0:00/1:34
out of home
out of home
Worked across a range of OOH and DOOH placements, using bespoke alpha toolkits to create bold, disruptive creative designed to bring Ghostface into the real world.
Worked across a range of OOH and DOOH placements, using bespoke alpha toolkits to create bold, disruptive creative designed to bring Ghostface into the real world.
Paramount+ trailer tease
Paramount+ trailer tease
Worked with the Paramount+ team to tease the trailer launch directly on-platform, delivering 1.6 million impressions and more than 600 hours of watch time.
Worked with the Paramount+ team to tease the trailer launch directly on-platform, delivering 1.6 million impressions and more than 600 hours of watch time.
scream house
scream house
Collaborated across Paramount’s theatrical teams to transform Stormzy’s Soho venue into a Scream-inspired takeover. The activation delivered 18.8 million reach and doubled as the official junket backdrop.
Collaborated across Paramount’s theatrical teams to transform Stormzy’s Soho venue into a Scream-inspired takeover. The activation delivered 18.8 million reach and doubled as the official junket backdrop.