September 5
September 5
For September 5, I worked on the UK theatrical campaign for a smaller independent title, with the challenge of finding the right way to reach an older, more discerning audience. With the film gaining strong critical attention and an Oscar nomination, reviews became a really important part of the campaign. I worked across review-led creative and partnerships with publications including The Guardian, helping build credibility around the film and give audiences a strong reason to seek it out in cinemas.
For September 5, I worked on the UK theatrical campaign for a smaller independent title, with the challenge of finding the right way to reach an older, more discerning audience. With the film gaining strong critical attention and an Oscar nomination, reviews became a really important part of the campaign. I worked across review-led creative and partnerships with publications including The Guardian, helping build credibility around the film and give audiences a strong reason to seek it out in cinemas.
STUDIO
STUDIO
Paramount Pictures
Paramount Pictures
YEAR
YEAR
2025
2025
ROLE
ROLE
Lead
Lead
review tv spot
review tv spot
Worked on a review-led TV spot designed to showcase the film’s critical response, with placements running across linear TV including Channel 4.
Worked on a review-led TV spot designed to showcase the film’s critical response, with placements running across linear TV including Channel 4.
National press
National press
Led the creative for review-led national press placements across Metro, i, The Big Issue, The Guardian and The Observer, spanning both full-page and half-page formats.
Led the creative for review-led national press placements across Metro, i, The Big Issue, The Guardian and The Observer, spanning both full-page and half-page formats.
London premiere
London premiere
Worked closely with the Head of Publicity to support the creative branding of the London premiere.
Worked closely with the Head of Publicity to support the creative branding of the London premiere.
The guardian partnership
The guardian partnership
Led and managed a partnership with The Guardian, combining editorial coverage exploring the film’s themes with supporting advertising across its digital platforms.
Led and managed a partnership with The Guardian, combining editorial coverage exploring the film’s themes with supporting advertising across its digital platforms.
out of home
out of home
Worked across OOH creative incorporating the campaign’s review assets, including 6-sheet and 12-sheet placements across the London Underground and roadside sites.
Worked across OOH creative incorporating the campaign’s review assets, including 6-sheet and 12-sheet placements across the London Underground and roadside sites.
